MOD BLOCKS
Role: Design Research, Sketch Ideation, Prototyping, CAD
LEGO advertisement from 1981
mod blocks
Mod Blocks were designed alongside Musical Mancala and the Toy Camera as a series of gender-neutral toys that reference an era before toys were made specifically for boys or girls.
The blocks connect using magnets as a modular construction toy that encourages creativity in play. Looking at a cheetah in motion sparked the idea of capturing the dynamic form of an animal into a stationary object. The concept centers on the double-hinging mechanism afforded by having magnetic connections that allow double-sided movement like a Jacob’s Ladder toy through the positions of the magnets as they relate to each other.
Flat Pack
The concentric arcs and teardrop shape limit the complexity of the individual shapes with a specific ratio and proportions that can be arranged to create organic modular structures. The shapes were designed for easy flatpackability and storage.
